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The Sweet Spot – Digital Landscape
Autorola Insights
Local-first approach
Welcome to Autorola Features, a new podcast series sharing insights from the people behind Autorola. Combining original interview clips with discussion from our AI hosts, we explore our colleagues‘ experiences, perspectives and approaches to creating customer value.
In this first episode, we feature Kenneth Aspin, Country Manager for Switzerland, and explore how international capabilities become valuable locally. From connecting experience with market intelligence to building personal dealer relationships, discover what a loca-first approach means in practice.
Navigate the episode
00:08 – Introduction
01:33 – About Kenneth Aspin
03:38 – The changing Swiss automotive market
05:28 – Connecting experience with market intelligence
07:00 – International interest in Swiss vehicles
08:28 – Personal onboarding and dealer relationshipa
10:18 – Global support and local freedom
12:38 – Scaling without losing personal service
13:27 – Key takeaways
14:13 – Closing remarks
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