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Carsten Dyhr, Autorola Solutions Global Key Account Manager discusses Fleet Monitor’s strength in supporting pan European remarketing strategies
50% of used cars are cross border
When Fleet Monitor is integrated with Autorola’s Marketplace wholesale online sales portal it helps balance the supply and demand of used vehicles across Europe. Around 50% of the used vehicles which Autorola now sells are cross border as cars like EVs and hybrids may be in high demand in some countries but in a surplus situation in others.
“Our Indicata data is already helping pan European customers and their dealers identify where their used cars are making the most money. A cross-border remarketing strategy powered by big data typically generates an extra 1,000 Euros per vehicle,” said Carsten.
Leveraging used car prices
“We are giving asset owners the ability to leverage price and demand in a market where used cars are in short supply, whilst maximising the proportion of their brand cars sold through their franchised dealer network. »
“We recently signed a major contract with a major OEM mobility brand which operates across multiple European countries. They will be using Fleet Monitor to make more strategic pan European decisions about all aspects of their car and LCV remarketing,” he added.
Dealers access Autorola Solutions Digital Showroom
The brand offers the vehicles to its European dealer network via Autorola Solutions Digital Showroom – a closed listing environment. By keeping vehicles in a closed Digital Showroom, the OEM protects its brand and residual values, ensures cars stay within the franchise network, and maintains full control over quality and the customer experience.
“Obviously, with used prices changing from month to month the fact fleets have the data in front of them to make these strategic decisions is preferable to using disparate systems that don’t talk to one another. We have onboarded Fleet Monitor into large companies who are still using Excel spreadsheets to manage some or all their fleet. Excel may work well for the company’s finance team but not when you are dealing with a complex vehicle fleet operation worth millions of Euros,” said Carsten.
Building supplier integrations
At times like now with very volatile prices in the automotive market – new brands and models popping up and campaigns from known providers – lead times are even more crucial. The speed of data transferring between vehicle management processes and departments is another important part of Fleet Monitor’s role. It automates and connects remarketing processes and where necessary builds integrations with external supply chains.
With every day a used car is stuck in the repair shop or sitting in a compound it is costing the owner 25-30 Euros every day. If Fleet Monitor’s automation reduces each car’s stocking times by five days, then the asset owner is saving up to 150 Euros per vehicle. Times that by a few hundred vehicles each month and asset owners will save hundreds of thousands each year enabling Fleet Monitor to quickly pay for itself and as well as reducing the manual workload in remarketing due to automations configured in the platform.
Turning vehicles into cash quickly
Upstream selling is a win-win for all parties concerned. The vendor sells the used car quickly, the buyer has access to new stock before it hits the used market, and the leasing provider turns their vehicles into cash more quickly.
“Autorola Group’s overall USP is that it delivers complete remarketing results powered by industry-leading back-end systems through Autorola Solutions, which use the best live data and valuations from Indicata, with access to tens of thousands of live buyers through Autorola’s Marketplace online auction platform. »
“It provides full remarketing capabilities in terms of buying, selling and logistics of used vehicle sales across all of Europe and beyond, including all cross-border administration. It is our sweet spot and a unique proposition – the opportunities Fleet Monitor can provide to OEMs, leasing and rental companies are huge,” said Carsten.