The last few weeks have been an incredible one for Autorola Group, with the company’s CEO Peter Grøftehauge collecting not one, but two, high profile Danish awards in November from multinational professional service companies EY and PwC
EY Entrepreneur of the Year
Peter won the Grand Prize at the EY Entrepreneur of the Year 2024 – Denmark, which is the world’s most prestigious growth creator competition.
Lars Fløe Nielsen, Jury Chair, comments on the win: “Autorola embodies perfect timing. It’s a tough market, and many competitors have run out of steam over time. Autorola has managed to turn an otherwise unsexy industry into a sleek, well-run business built on integrity.”
Additionally, Søren Smedegaard Hvid, Partner at EY, commented: “Autorola is not just a success story for Funen, but a Danish success story. The company has been on an incredible growth journey that has lasted nearly 30 years so far, and seems to have no end in sight.”
With this incredible award, Peter will represent Denmark at the international finals in Monaco at the EY World Entrepreneur of the Year awards, in the summer of 2025.
PwC Digital Transformation award
Autorola Group also won the “Danish Digital Transformation” award, sponsored by PwC, which recognises Peter as a pioneer with a focus on digital innovation and efficiency.
Ulrik Ræbild, Responsible for Owner-Manager of the Year, and Partner at PwC said: “Peter has created a digital foundation in Autorola that is driving the company forward at an impressive speed and creating strong results across borders. His approach shows how technological solutions can support growth and competitiveness, and that makes him a very worthy recipient of this Theme Award of the year.”
Driving Digital Development in the Automotive Industry
Unsurprisingly, our Group CEO Peter Grøftehauge was incredibly proud of the awards, seeing how he has stuck with his digital vision since launching Autorola in 1996.
“I am incredibly proud to receive this reward – especially given the impressive field of finalists in both competitions. The awards fill me with both humility and motivation for the journey ahead,” comments Peter himself on these awards. “My extensive efforts in driving digital development in the automotive industry and creating innovative IT solutions that elevate industry standards to a new level, fills me with immense pride. This has been my mission with Autorola since we began in 1996.”
“And a massive thank you must also go to our employees, our customers, and partners across the globe for trusting us every step of the way – this journey wouldn’t be possible without you all,” Peter finally comments.
