Toyota Spain transforms used car remarketing with Autorola Solutions

Toyota Spain has rolled out Autorola Solutions across its nationwide dealer network to digitalise its used car rental remarketing processes through the adoption of the Fleet Monitor and Digital Showroom platforms

Toyota Spain has taken a step towards the digitalisation and optimisation of its remarketing processes thanks to the implementation of Autorola Solutions’ tools.

The adoption of the Fleet Monitor and Digital Showroom platforms has transformed the management of their used vehicles, thereby enhancing their operational efficiency, system integration, and process automation.

Manual and fragmented processes

Before this transformation, Toyota Spain faced significant challenges due to manual and fragmented processes. The lack of centralisation and reliance on external systems made it difficult to manage and sell its rental vehicles efficiently to its dealer network.

Thanks to the collaboration between Hervé Massé, Head of Autorola Solutions Spain, and Toyota Spain, these challenges were turned into opportunities with the technical implementation of the project led by the Autorola Solutions team from its Danish headquarters.

The project was completed in just five months and the solution was launched in August 2024.

Seamless digital platform with lean processes

The adoption of Fleet Monitor and Digital Showroom has enabled Toyota Spain to achieve:

• Centralised access: Unified control of all remarketing activities on a single platform.
• Process automation: Reduced manual workload and improved security and operational efficiency.
• Integrated digital ecosystem: Simultaneous management of multiple suppliers, fostering competitiveness and ensuring transparency.
• Guaranteed scalability: The ability to handle high-volume transactions quickly and reliably.

Toyota Spain’s digital transformation is already delivering tangible and measurable results that include:

• Efficient inventory management: Simultaneous listing of over 800 rental vehicles in ‘Buy Now’ mode with advanced search tools.
• Total automation: Streamlined processes for used vehicle sales, invoicing, logistics, and ownership transfer.
• Error reduction: Automation ensures accurate and consistent data at all times.
• Brand personalisation: A branded platform aligned with Toyota’s identity.
• Enhanced scalability: The system efficiently handles constantly increasing volumes while serving the entire Toyota dealership network of 77 dealers and 161 sales points who sold nearly 100,000 cars in 2024.

Toyota Spain: Ready for the Future of the Used Car Market

With this transformation, Toyota Spain has strengthened its position as a leading player in the management of used vehicles from the rental market, by setting new standards for innovation in the sector.

The partnership with Autorola Solutions is defined by a digital transformation that has enabled Toyota to manage its operations more efficiently, profitably, and securely, ensuring its used vehicle offering is competitive and aligned with market demands.